SMEs are afraid to make the change from traditional to digital signage, why shouldn’t they be? It’s a big investment and has ongoing expenses – however, you need to spend money to make money!
“Change is scary but wonderful at the same time”
How you are losing potential sales with printed signage.
Grabbing the attention of your customers is the first step before you can sell to them, and static posters can only show one advertisement per placement and it lacks the ability to change and adapt the message to capture the hearts and emotion of the audience. An out of date poster looks very unflattering and can send the wrong message to your target customers – therefore losing sales. While updating them requires a lot of time and man power and if not printed properly, the process of reprinting the posters would eat up more time and company resources.
Take advantage of your Digital Signage.
Aside from the obvious savings on the printing cost, digital signage is proven to be more cost effective in targeting large audiences. Like the Pied Piper of Hamelin, digital signage acts as powerful marketing tool that attracts the attention of the customers through an engaging content that sticks with them by playing tailored messages repeatedly.
The Features that you need!
Hardware and Software compatibility
What good is your hardware if you got a unhelpful software, and vice versa, making sure that these two are working harmoniously is top priority.
Ample online storage
Accessible content that is stored securely online so you can change messages instantly.
Flexibility to create photo and video campaigns to maximize the displays.
So, you have a created a thousand campaign, wouldn’t it be nice if you can schedule each one to play at different times to achieve your desired results? I know right!
Having the agility to change content in just a few clicks and the innate ability to engage customers in a more personal and timely manner is definitely the biggest advantage of having digital signage. Yes, the upfront cost maybe intimidating to some, but losing sales due to poor marketing is more terrifying.
With a good plan and a well-executed digital marketing campaign, your investment to digital signage should pay for itself in no time.