Curious how digital signage can be used to improve your customer’s experience? Look no further – in this post we will look at how digital signage can be used to attract and increase interaction with your brand. We give you content tips of digital signage in retail. Whether you’re trying to catch the eye of your regular patrons, or creating curiosity for newcomers. We have some tips on making your impression count!
How can you attract new customers and get more traffic to your anchor store? Create a memorable display for your window, or a greeting for customers as soon as they enter. This sets the tone for your products and lays the first stepping stone for visitors to experience your brand. Showcase some of your best pieces, use your brand assets and welcome customers into your world. Lure them in!
In-store Promotions & Campaigns
Inspire customers to enjoy promotions and markdowns that you are running, particularly around occasions and seasonal events. Present your campaigns on digital signage in retail, with content that can be managed easily and uploaded immediately. This is particularly effective with flash sales that customers can only find out about in store. Eliminate long lead times and dependencies on external vendors and take control of your communications! With the Nixplay Signage web app, content and campaigns can be controlled ahead of time, or uploaded right when you need, perfect for digital signage in retail.
Reward and motivate repeat purchases, by showing you have a loyalty scheme. Nielsen reported that 84% of consumers are more likely to choose retailers that offer such a program. As customers become more and more familiar with you, they’ll keep coming back – the more they shop, they more they’ll spend. And they more they will receive in return.Use digital signage in retail to make sure to put these loyalty programs clearly at the cashwrap.
Want to give people a direct way to find your digital presence? Make sure to use digital signage in retail to do this. Whether it’s to take them to your website or your social media channels – with a QR code you can link them directly to anywhere you need. Don’t relinquish an opportunity to connect with your customers, lose them to a typo on a long URL or a forgotten store name! This can be extremely effective if your company is a brick and click.
Looking to expand your team and looking for talent? What better way to let people know than to advertise within your own store. With Nixplay Signage web app, you can push content to your Display immediately, allowing you to react quickly and speak to your audience.
Brand ambassador information
Digital signage for retail is the perfect way to show off your brand marketing. Seasonal or promotional videos, animations or beautiful photography will bring your products to life, and give consumers an emotional impression of your brand ethos. If you have behind-the-scenes materials, it can really give your customers insight into your brand and the craftsmanship and give them a unified brand experience.
Top selling products
The glossy dark glass finish of the Nixplay Signage displays is a perfect medium for showing off your products. Feature top sellers, sales during seasonal campaigns or spotlight particular products. Persuade cross-category sales, or add-ons at checkout. For click and collect stores, this may be effective in driving an existing online customer to buy in store on the spot.
Nixplay Signage is a hassle-free, all-in-one digital signage solution for content and display management. With just a creation of one account, you can pair up to 1,000 displays and create groups to effectively organize the displays. Store all your contents securely online, make unlimited video + photo playlist and schedule campaigns to go live at any time no matter the location or time zone. If you’re interested contact us here.