If you’ve ever managed a showroom, you probably know how frustrating it can be to have people enter your store and leave without buying anything.
There are several factors as to why you can’t hook in those sales, and not all of them are under your control. In the end, you can’t force people to buy your items. However, you can tip the scales in your favor by giving them a stronger push to purchase.
An effective signage solution like Nixplay Signage provides several opportunities for customer engagement and information dissemination without disrupting their shopping experience. Here a few ways you can use signage to drive more purchases in your retail space:
1. Digital signage can display your products’ features well.
Digital signage can show potential customers how your products can look in the real world—that is, outside your expertly curated showroom. Upload your catalog onto your display, and show how your products can be used or styled. Better yet, look for a digital frame that can automatically turn on when it senses the presence of people nearby.
2. Digital signage can help you save on manpower.
Managing retail space can be difficult if you’re a one-person team. Lighten the load by using digital signage to manage your customers’ expectations better. Watch the video below to learn how Courtyard Elegance used Nixplay Signage smartly in their showroom:
3. Digital signage can encourage impulse purchases.
Customers are often on the lookout for bargains and better deals while in line to pay. Got a bundled package that’s too good to pass up? Make an ad for it and display it on a digital frame near the cashier. Your customers wouldn’t be able to resist such a good deal, and your sales will show it.
4. Digital signage can help you shine the spotlight on your loyal customers.
Thank your regular customers for their patronage by using digital signage to show their stories—with their permission, of course. You can also use digital signage to display the great reviews your products have received online.
5. Digital signage lets you showcase your promos and contests more effectively.
Got a big sale or an irresistible promo coming up? Digital signage lets you broadcast your promotions to your customers in more entertaining, engaging, and effective ways. With a digital signage solution like Nixplay Signage, you can complement your tarpaulins and posters with videos and moving graphics for a memorable marketing campaign.